Home Staging NJ Luxury Real Estate

It's completely renovated and in move-in condition.  It's walking distance to the town, train and well-respected Summit hospital, Overlook.  The kitchen has been completely redone and the two upstairs bathrooms as well. In fact, there are over $200,000 worth of upgrades in this home. Well worth a look if this is your price range.

 The REA is Mike Auer from Coldwell Banker. He's a sincerely respected, gracious gentleman, and a colleague from church.

Juliet Johnson Staging offers homes staged for NJ's luxury real estate market.  

This house sits in the Deerfield section of Short Hills, NJ.  It is an excellent example of what can be done to a house without changing the footprint.  In this case, the renovators have created an elegant home with 5 bedrooms, 5 full baths and 2 half-baths with all new kitchen and marble floors throughout the first floor.  The price has just been reduced to offer today's buyer even more value.

Juliet Johnson Staging provides home staging in NJ for the luxury real estate markets of Essex, Union and Morris counties.

Hi Folks,

At Carole's request, the folks at http://www.realbird.com/ have added a category specifically for those people that offer FEng Shui related services.

Currently, they have it worded as Home Stagers - Feng Shui.  However, that can be changed at any time.  Our contact over there is Zoltan Szendry. (zoli@realbird.com.)

Here's how they describe their listing here -- (their profile is listed as RealBird)

RealBird is a technology leader with a solid track record in the real estate industry. The founders of Realbird have pioneered some of the tools that are now ubiquitous on the Web: we built the first real estate websites in the early 90s, first listing notification tool and CRM tools, and invented the wireless access to MLSs.

The company was established in 2003, and our initial emphasis was to provide affordable and powerful GIS (Geographical Information Systems) mapping and aerial photos to the real estate industry.

Today our products are geared entirely towards empowering real estate professionals with self marketing, branding, listing marketing, leads generation and customer retention.

We offer the industry's best map-based search tool that can be easily branded, customized and added to any real estate website. Map based Search is the new paradigm in search and is a proven leads generator.

Our RealBird Publisher service takes marketing, and in particular listing marketing and lead generation one big step forward from "standard" web technology. Our platform enables real estate professionals to get the maximum exposure for their listings via our syndication platform. The RealBird Publisher service takes the listings to the edge of the Internet - to meaningful destinations - exactly where the best potential leads are.

As you can see, it is their mapping ability that is what's so fun for us in terms of marketing.  That and their ability to upload whatever you post there on a list of other search destinations. While a product specifically related to home staging is in the works, we can start a list of what are the things that we would find useful.  As ideas strike you, please post them here or send a direct email to Zoltan.

Juliet Johnson Staging provides NJ's luxury real estate market with value-added home staging.

Thanks to a really superb blog by David Childress "I Put my listings on Real Bird last night: so should you" - http://activerain.com/blogsview/179796/I-Put-My-Listings - I went looking for Realbird.

http://www.realbird.com/

It's a tremendous resource. It's capabilities seem infinite. 

You post a listing (or a staging) on Realbird and they submit it to Craigslist, Trulia, Vast, Edgio, Google, Oodle <sidebar: don't these names sound like Pokemon cards/characters?> and wherever else you specify.  Since we are always saying we "partner up" with our realtors, this is a great resource to share with them.  Plus, I'm sure it does more, I'm not a tech-whizz.

A quick email to Realbird's Zoltan Szendro <yeah, I know, romance novel hero, drop-dead handsome, smart, brusque, brawny and .... I better have another cup of coffee!> and we have a home stager category.

I need the more technical among us to explain how to maximize this thing - Sue Argue, MM-East, <Melissa Marro>, Maureen, Craig, Cindy .... please?

Realbird is new and seem both responsive and willing to work with us.  What else do we want them to make available?  It's their mapping and visual capabilities that looks exciting to me. 

Juliet Johnson does her best home staging the luxury real estate market of NJ's Essex, Union and Morris County.

"Well, art is certainly one of many tactics we deploy to maximize your home's potential"

"No, I mean, you just have to do key areas in each room so that the photos of the space look good.  Once the people get here, it doesn't matter what the rest of the room looks like, surely?"

"Are you saying that you bought your house from the photos you saw on-line?  What happened when you walked through the door?

"We recognized all the photos.  It felt like coming home. You know, kinda right somehow." 

 This is 443 Main Street, Anytown, USA.

The wow starts right away at this gracious front door. 

Inside, one is impressed by the attention to detail and elegant unsurpassed craftsmanship this home has to offer. Notice the marble surround wood burning fireplace, hardwood parquet floors and moldings.

When formal entertaining, the dining room offers an ideal backdrop for holiday celebrations.

From the exquisite wet bar, this home is ready for the most discriminating buyer.

The eat-in kitchen enjoys many upgrades all the while sustaining a chic retro feel. 

 The exceptional two-storey great room with wood burning fireplace overlooks a wrap around deck and sparkling pool.

Each bedroom is truly a full suite with abundant colosets and designer baths.  The materials and workmanship are the finest.

                      Central Air throughout.

Luxury abounds in this delightful home, perfect for small children, and nestled on beautifully landscaped grounds with specimen plantings, luscious trees and rock walls.

Juliet Johnson Staging serves the luxury real estate market of Essex, Union and Morris Counties, NJ.

                                   Hey Folks,

I may have been living under a rock on this one, but has anyone tried the Marble and Granite Magic Wipes?

1 wipe does a whole kitchen's worth of granite and make it look fantastic.  As good as new.  Doesn't need a wipe off with a dry towel or anything.

Just another thing to stick in the trunk of your car.

A truly speducioushouse in Chatham is in the throes of being negotiated out.  If you were ever on the fence about when and what to buy in this delightful, rural suburb of New York City, then this is the house and NOW is the time to get involved.

As you can imagine, as a home stager, I see a lot of houses.  Some dumps, some re-ally nice.  This home is one of my all-time favorites.  Juliet Johnson Staging was called in to stage the home a couple of months ago.  We were thrilled.  Despite being painted within an inch of itself, each room looked just terrific with marvellous faux, hand-painted murals, flowers, leaves, patterns....and rather than being too much, it's just breathtakingly, achingly elegant and beautiful.  The home has tons and tons of space, lush, lovely gardens and a fab pool.  The panoramic views are impressive and let in lots of light.  And the handsome pool service contractor that regularly comes by... well, this house is as close to nirvana as you can get for under $2 million!

Take a look.

See what I mean?  Plus, Chatham's a great town.  Terrific schools, easy commute to New York City and really nice people.  Call Janet McKeown at Coldwell Banker for more info.  Her number is 973-722-9787

And, as always, Juliet Johnson Staging serves the luxury real estate market of Essex, Union and Morris County, New Jersey.  Home staging, property merchandising, getting the thing ready and up on the market for the best possible sale... whatever you call us, we help sellers handily move on!

A lady called today and asked if I do contemporaries.  It was 5:00 p.m., my son was shrieking in the background, "I'm not going to eat that, it's disgusting", Little Miss Thaing wanted to be driven someplace annoying and my husband wanted to know suddenly where was the box of pins.....

"Yes, I do contemporaries," I bellow at the poor woman, "I'll call you back."

Later, I got to thinking.  Why do people ask that question?  ARE contemporaries that different?  I don't do many of them - we don't have many around here, this is Center Hall Colonial country - but I know HOW.  I think. I mean, obviously the guidelines about symmetry are somewhat unhelpful... what might some other guidelines be?

I'm liking 5.  Here they be:- (with my first attempt at embedding an RES at the bottom)

 1.     Divine the Architect's Intent  (there always is one)

Ask the homeowner, or stand there and look around until you get it.  Hint: it's usually about light and the views.  Plus, there'll be a reason for the open plan...

2.     Get Out of The Way

None of the usual clusters of stuff, the 3,5,7 colorful jars, this is the Major Leagues of "Less is More".  1 accent piece - huge, odd and captivating.  The occasional magazine (Art, the Robb Report, Yachting for Billionaires kind of thing) and a live, flourishing plant.  Keep it spare, really spare.

3.    Use Color to Lead the Eye

A signature touch with contemporaries is often vast paintings.  They draw the eye to tall ceiling, the play of light, the interesting angles by comparison.  Tie in with a pair of pilllows in similar colors and you're kinda done.

4.  Add texture to Connect the Senses

Maybe because the palette's a bit blah for those of us on the CHC beat, but it seems to me there is always lot of different textures - coir in stead of carpet, leather seating, stone bits and pieces, fur draped about chairs and beds, incredibly soft, supple bamboo fabric where there used to be linen, cotton, etc.  Maybe it's just to disguise how the furniture's so bloody uncomfortable?  Trust me on this one, however, do texture.

5.  Cover the Basics of Human Life

Ann Maurice summarizes this best in her book, The Best of House Doctor.  "Think of the basic needs all of us have in our lives -- sleeping, eating, working, playing, relaxing, cleansing - and then make a point of creating a space for each of them within your home, even if it only takes up a corner."  See what I mean?  Says it all.

Since I don't do them very often, this house is from 2 or 3 years ago.  It sold handily and in good time.  I would do it differently today.  Still, you get the idea, eh?

Juliet Johnson Staging home stages the luxury real estate market of North and Central New Jersey

Hi Friends,  we can thank Kimberly for this one!!

You know most of my eccentric past from my bio - that I was an Auxiliary NYC Police Officer in the 18th Precinct, that I toured with the Teenage Mutant Ninja Turtles when an event planner (among many other insane adventures)  and that I had my share of crazy experiences as a Manhattan realtor. After that, how can I surprise you?

We-ll, here goes:

1.  I was a baby model.  I was in the first comparative TV commercial for Persil's washing powder.  Other than that I did a lot of knitting patterns, a national banana spot and some other forgetable stuff, apparently.  My mother took me out of it because I got too vain!  I remember none of this, least of all the vanity!

2.  While I always wanted to be an actor, and got as far as off-Broadway, I was always told I was a bit stout.  Looking back, it's more likely I simply wasn't good enough.  Now, doing voice overs if and when they come up I seem to have achieved more success with very little effort.  I'm the voice of Channel 21 on Sirius Satellite Radio and do all the (unbelievably scatalogical) schedule change announcements posing as a BBC reporter for the Cartoon Network's Adult Swim. 

3.  The person I most admire is Oprah.  If I could have my dream job, it would have been to replace Kathy Lee with Regis.  Kelly's wonderful though, and way better looking.  Younger, too!  I moderated a public forum earlier this year in the way that Phil Donahue used to - rushing about the room with "you say what?" and "let me call you in on this one".  I loved it!

4.  I'm Scots and Czechoslovakian, though I was born, raised and went to boarding school for 10 years in England.  Nevertheless, I'm vehemently anti-monarchy.  And it's probably best to leave it at that.

5.  Lastly, I sing in a church choir.  I have a low speaking voice, but a very high, clear singing voice.  It seems to suit Baroque music.  And I take the religion bit pretty seriously, despite being Presbyterian.  When I say things like God speed, I'm not ripping Shakespeare, I'm actually trying to send a blessing.  Mad, really.

See, all very normal stuff, no?  

Looking ahead, I'm tagging - Susan Smith, Melissa Marro and Cheri Dueker.

An unusual Arts and Crafts home, with nice deep backyard, in a terrific neighborhood is on the market this weekend in the mid $700s.  For details, please call Wendy Drucker at (973) 204-0100.  In the meantime, here are some pictures:-

 Living Room with Music Room, or Library off it.

Spacious formal Dining Room

The Family Room, adjoining the Kitchen, has plenty of light and space, despite my own, not particularly effective photography.  I guess you can tell my focus was on the pink glassware.  Oy! Stagers, man!!

 4 BRs, 2 and 1/2 baths, open Sunday - go see 443 Walton Road, Maplewood, NJ.

Here is a terrific value.

19 Mountain Avenue, Summit, NJ 07901

For more photos, please visit http://juliet.phanfare.com/album/381666#imageID=24024770Listed

This delightful home is listed with Mike Auer of Coldwell Banker, who can be reached at (973) 202-5024.  The home staging is by Juliet Johnson Staging, earlier this week.  Without the furniture in place, this home's spacious rooms were hard to imagine.  Now, there's room for one and all.

Juliet Johnson Staging home stages luxury real estate in Essex, Union and Morris Counties, NJ and can be reached at (973) 477-7000

For those of us sitting in the New Jersey suburbs of Metro New York, on the Midtown Direct train line, location was the one and only thing that really mattered when selling a home.  Price was always high, and if you didn't buy today then by tomorrow, a similar home would cost even more.  Location was a secondary factor for most, once you got past main roads and corners.  As to condition? The majority of buyers expected to redo kitchens and baths. 

This climate is no more.  Prices are still moving up, though at a much slower pace, and location is now a more significant factor.  What has changed most is the emphasis on the condition of a home.  Here, if a home is  in poor condition, more than that the house gets no offers, it simply doesn't get shown.  At all.  By anyone.

Enter home staging services.  Here, in North Central New Jersey, staging homes for sale got started as a trend to defend price.  Sometimes it was used to temper a poor location, but now, it is an imperative to buff up and illustrate condition.  In our part of the world, staging your home when you go to market is no longer a choice, it's a MUST.  Here are 4 reasons why (though there are many more):

The NORMS have changed. 

Exactly like when a couple of kids get coaching for the SATs: very soon everyone else HAS to. Once some homes are staged, show well and fly off the market, others pale by comparison.  Your un-staged, comfy homestead looks worn, drab and dreary - not the slightest bit enticing, inviting or desirable.  You get shown as the one that closes the sparkling, spare, angled-furniture thing up the street.

It's a WIN-WIN for everyone. 

1. The realtor loves being in a beautiful home; they get lotsa compliments; it helps them brand themselves. 
2. The photo-dude's happy: his shots look awesome. 
3. The seller makes more money with less stress.
4. The buyer falls in love and can't wait to move in.

It's good KARMA. 

By you fixing up and re-styling the house that's sheltered your family and fostered your memories you are not only showing it gratitude, but creating a space for the next family.  Further, you're shortening the time it will take for that new family to find it. 

Buyers DEMAND more.

Today's NJ buyers aren't simple folks.  We're talking about 3^rd and 4^th generation attending college; moneyed youngsters who aren't buying grandma's house to fix it up over time.  These are smart, sophisticated, educated buyers with a major "add water and stir" addiction. Forget Makeover-Mania, they just want it done.

WHEN do you stage?

From the get-go.  How often can you make a first impression?  No matter what the market conditions, most people recognize that the good houses sell right away.  Anything that sits likely has a problem.

Actually, I recommend, that when you first buy a house, do yourself a favor.  Start an ‘If and When We Sell' file.  Immediately add a list of all the reasons you loved the home enough to buy it. As you see articles and get ideas, just throw them in the file.  If and when the time comes...

                                                                 Call a Stager! 

                                                                 Preferably this one ---

Juliet Johnson Staging serves the luxury real estate market of Essex, Union and Morris counties, NJ.  They are based in Short Hills (circa Exit 142 for those who know the Parkway) and can be reached at (973) 477-7000.

I've just started staging homes for sale in Summit, NJ.  It's the next town over from me in Short Hills, bigger, more varied, and plenty desirable thanks to direct, non-stop train service to Midtown Manhattan.

Here's is today's project on a busy road, next to a hospital.

It's a pretty vacant home that has been mostly renovated, and painted with the Pottery Barn - Benjamin Moore color palette.  Waaaay too much yellow for me, I fear.  If people are going to keep this up, I'll have to change my inventory!  Can I bear to part with all of my blue and white?

I confess to finding it kinda cumbersome adding 26 photos to a blog post, so I thought I'd try linking straight to the place where all my slide shows reside.  Hope it works.

Let me know what you think.

http://juliet.phanfare.com/album/381666/523947#imageID=24024770

I'll add 2 snaps just to whet your appetite.

The after looks a little dark, but on the slide who it looks great.  One day, a robot will do tech things for me and I'll look amazing!!

 My thanks to Claire of American Furniture Rental, for upgrading various bits of my order and helping me move them about until we were both satisfied.

Juliet Johnson Staging offers home staging services to the luxury real estate market in Essex, Union and Morris county, New Jersey.  What?  er, Exit 14, or 142 off the GSP.

Phew! We did it!

That nutty house, with the slobbery lab and the smoking ex-husband furiously distressed at being ousted?  The one with the contemporary furniture in a pre-war colonial home?  The one with the DR photos hung so low, that it "looked like everything was happening on the floor"?  That thing?

SOLD!

Opening weekend.

At asking.

Thanks, once again, to all who chipped in their 2 cents. And, thanks once again, to the synergy, serendipity and magic that is Active Rain.

Onward! This week to a small 5 BR on a busy road, next to a hospital. 

Because life just ain't ever easy for long...unless you host game shows or something!

Juliet Johnson Staging works with realtors to stage homes for sale on the luxury real estate beat in Essex, Morris and Union Counties, NJ.

I long to be crafty and creative. Nothing I make, however, turns out quite right.  Enter my beautiful, capable 19 year old daughter (elder sister to Little Miss Thaing) who is teaching art this summer and all of a sudden the projects we do together are starting to work.

When doing a contemporary mixed look, I needed a set of dining room chairs.

These were all I had in stock.

I knew we could get the wood back with Scratch Cover, but the seat didn't fit my scheme at all.

I found a very nice shower curtain

on sale at Bed, Bath and Beyond ...  

it had possibilities...

Upending the chair, we unscrewed the padded tops.  Only to find they had already been recovered once.

We cut a piece of shower curtain with a 2" overhang all around each seat. 

There was enough fabric from the shower curtain to do 6 seats and a runner. Plus the button-holed top could become napkin rings....

We stapled the bottom first with one staple.  Then made sure the linear pattern was straight.  Then we did one on the top, and one on each side. 

Next, we began pleating it tightly and symmetrically all the way around, stapling as we went.  (A staple gun is almost a power tool --- arrrrrgh!)

Katherine wanted to make sure the staples were really in securely on some of the thicker folds, using a hammer.

 And here they are!

 Yes, the infamous dining room.  Of all people going to see this thing today is my ex-husband!  How's that for irony?

Juliet Johnson Staging stages homes for sale the luxury real estate market of Essex, Union and Morris counties in New Jersey.

Today, another vacant house where half the light bulbs are out and the closed up spaces like the third floor and the basement smelt awful.

Clearly this is something realtors forget, so we stagers need to provide it.  Maybe there's a way we could brand it or one goes to the office just before the weekly meeting to drop off the listing realtor's Vacant Kit and makes sort of a deal over the presentation?  Would the Realtor find it useful?

What's in the kit?

• Fabreze
• 2 different wattages of daylight bulbs
• Wipes
• Paper Napkins or Kleenex
• Spare Roll of TP
• Candy and a book of Sudoku (WITH pencil) for when they're sitting at an open house?

What else? Small trash bags?

Of course, the kit is supposed to be stored on-site in a closet or cupboard, discreetly.

I found several options at Nashville Wraps:-  (Their website is www.nashvillewraps.com if anyone's curious.)

 This is called a Gable Box.  The per unit cost is approx. $1.50 each; they come in packs of 6.  8" x 5" x 7".

Description:      LARGE Welcome Home BASKET BOXES 10"x6"x7-1/2" Stock #: WELL   Qty Price 1 - 9 $17.70 10 - 19 $16.82 20+ $15.93 Unit Pack: 6

Maybe we stick the label on the roof?  Bigger for more bulky items like TP.

Description:      SMALL Welcome Cottage BASKET BOXES 7"x4"x5" Qty Price 1 - 9 $5.70 10 - 19 $5.42 20+ $5.13 Unit Pack: 6

Juliet Johnson Staging stages homes for the luxury real estate market of Essex, Union and Morris counties in New Jersey.

Thank you, all, so much for your time and suggestions.  It really is amazingly generous of you all to share your talent is such a way.

I finally made it over to the home yesterday.  Chimney and Slobbers were out, so I quickly tried a couple of different suggestions. (oh, the smoking occupant and the "friendly black lab)

Here is Redo #1:  Remember I am not allowed to even TOUCH the pictures.  They are double hung into plaster to make it look like they are casually propped on the chair rail.  It's the one battle the being-ousted-occupant had to win.

 Thanks to Susan and Maureen Bray  on this version.

Redo #2

Here, just a simple centerpiece, moving the armchairs away, and using a modern runner that echoes the photo frames.   Thanks to Michelle, Charlene, Maureen on the chairs, Lori Kim, Julea and Cheri.

Redo #3:

Don't the dog bowls just make the picture?!!!  Oy!  It turned out the chairs didn't stick out that badly on the end, and the contemporary look of the armchairs in the middle did make the table look cluttered.  It is much more open now. 

Here's that sideboard:  (I forgot my greenery, Lori Kim.  I should have brought it along.)

 Oy, now the Office Depot box is in the shot.  Nevertheless, it looks a lot calmer and better. 

It's interesting, the 2 distinctly different disciplines within today's home staging practice are starting to clearly drift apart. Don't you all think? 

1. Vacants: bring everything in and make the space look generic but with lifestyle appropriate to price, and
2. Owner-occupieds, where you're optimizing what's already there.

Merchandising vs Restyling 

Not sure which I prefer yet.  There's no question there's more money in Vacants, but there's a lot of creative challenge and fun in working within the homeowner's parameter.  I wonder if there will come a time when folks will specialize (or niche down) to one or the other?

My friends, could I ask for your help?

I staged a typical suburban colonial yesterday that had one of those hip, modern mix of furniture.  You know, with the one really ugly old piece thrown in that you know they inherited.  I saw so many prewar appartments with sleek contemporary furniture that were to die for when I was a realtor in Manhattan.  So I thought I'd try the same look here, but with staging principles in place. 

The LR went OK - though the homeowner hated it.  Both the REA and Photog thought it fab, so I'm sticking with it.

 The homeowner promises he will remove his cellphone and it's charger when the house goes on the market.  I stuck a candle there, because... did I mention...this is a divorce where the remaining occupant smokes like a chimney!!!  It's beyond odor... it's a stench.  I have it written into my contract that my props are rented to them at full retail if they come back smelling of smoke. 

The kitchen and bedrooms came out fine.  2 steel trolleys from Ikea saved a dumping area in the kitchen.  But there's something wrong with DR.  It's too much.  It doesn't work.  Is it the runner, the second amber water glass, the centerpiece? Is it just that the napkins are photographing up too white.  They actually look nice with the champagne-silver-colored plates, and a black and champagne threaded napkin ring.

The runner is what's left of the shower curtain my daughter and I recovered the DR chairs with.  I thought it lent a more funky, youthful look to some rather ordinary traditional-looking chairs.  (There are napkin rings, too, made out of the bit that goes around the rod, but I thought we had enough of it on the table already!)

I dunno.  Please tell me what you all think.  The home goes "up" tomorrow - Thursday.  It HAS to sell this weekend, because we can only get the smoker out of there for just this weekend. Him and his enorrrrrmous, slobbery black lab.  Gadzooks!

Am I obsessing?  I need you guys.

It's never happened before.  For me.  The most extraordinary thing.  My bill was paid with a check made out to my company name, and then an additional check for $200 was included, made out to me personally, with 'Thank You' on  the memo line.  Can you believe it?  First time this has ever happened to me in my home staging life, I just had to share my glee!

Oddly enough, it's the house I blogged about a while ago.  It got multiple offers, all over asking, the opening weekend (not at all usual around here in July.)  This is the house where I tried out my version of some prolific bloggers on AR.  I had only been part of AR for a week back then and was eager to learn, try and grow all I could.  I still am.  We are hugely fortunate to have this open dialogue here in the Rain.  It is making us smarter, more creative, more resourceful, more succe$$ful - every day!

So, like, blog on, eh?

Juliet Johnson Staging, serving the luxury real estate market of Short Hills to Watchung, Morristown to Maplewood and all points in between in northern and central New Jersey.

My sincere thanks to Power Realtor, Maggee Miggins of Burgdorff-ERA, Short Hills, for the details that went into producing this report.

Contract Sales are up in Millburn-Short Hills over the same time last year.  The recent doom and gloom headlines are not impacting the key "Midtown Direct" areas [Midtown Direct is a train line that goes straight into New York's Penn Station] that are an easy commute to Manhattan.  this fundamental advantage continues to benefit this town and to maintain solid prices for well-marketed (well-staged) homes.

During the month of July 31 houses were sold, ranging in price from $535,000 - $4,825,000.  The average list price was $1,896,000 with an average closing price of $1,720,000.  The difference between list and selling prices are 9% which feels high to me.  I've bought and sold 3 houses here in the last 8 years, and have come to expect most homes to be close to or over List.

The average of all homes sold is a 5BR, with 3.1 baths.

The average days on the market, for July, was 69 days.  However in the Hartshorn district, where there is still substantial construction, the average DOM is 58.

If you, or anyone you know, is looking to sell their home in the near future - why not see what it would take to truly appreciate your investment by calling in a professional stager. their expertise and familiarity with positioning a home so as to optimize the opportunity is the result of training and rigorous experience.  In the case of Juliet Johnson Staging, you are getting 5 years worth of certified, PROVEN experience.