Home Staging NJ Luxury Real Estate

As you think about expanding your business -

There's raising fees - hiring another person - doing more jobs to make it up in volume -

How you can duplicate yourself? 

How to expand your income producing activity without adding days of the week, hours in the day, or simply cloning?  (After all, we cloned, Dolly the Sheep - why can't we clone Craig's assistant Dolly Decorator?  Apparently all she does is "fluff the pillows" but it's a start, eh, Craig?)

What if there were a way to take what you're already doing, and extend it's revenue producing capbility?

There is. 

It's a new site from Mark Victor Hanse, Roice Kruger and James Skinner.

www.youpublish.com/referredby/JulietJohnson

You can publish anything you like - articles, books, photos, powerpoint presentations, case studies, White Papers (I STILL don't think anyone's doing those) videos, audios, etc. anything, any format.

It's the new vector in publishing: combining all the best bits of digital delivery, Internet 3.0 and social networking.  PLUS, when you enter a product for sale, you can specify how you want the income split - 10% to a charity (of your choice), 30% to Dolly (or your joint venture partner, or whomever), 60% to you... or whatever! Fluid, flexible, customizable!

And if you want to offer a product for free, it's free altogether.  If you want to make money, they want to split that with you.  But, referral fees are taken out of their piece.

If you know anyone who's an author who wants to get published,help them.  You refer them to the site, and immediately they are able to make their work available for sale.  Isn't that being an author?  And, anything they make you get 7.5% of the house's %, I think.  I'm a bit hazy on that one.

My own experience?  I'm still creating product.  I put a pamphlet and a photo up there to test the process and it seems straight forward.  Now, I'm bundling and illustrating some of my blog posts and articles so that the information I put up there is uniquely mine, high value and pretty. (I don't think stagers should put stuff out there in mere black and white.  By definition, we are color folks.  But that's just my opinion.)

So sign up. 

www.youpublish.com/referredby/JulietJohnson

If you want to participate in a master mind group with me as I go down my own experience curve, we can grow together and hold one another accountable.  Do let me know.

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Juliet Johnson Staging serves the luxury real estate market of suburban NJ.  They ready houses for sale using home staging principles, design psychology and event marketing.

and now I'd like to

Here are some interesting stats on how most business folks say they prefer to receive information and marketing using custom content.

 Soooo, those of you who use Melissa Marro's newsletter service - kudos!! You're already providing what roughly 70% of business people say is the way they prefer to hear from you.

For those folks that entered the RESA competition wherein they had to write a long-form case study - kudos! You're already ahead, with something in hand that 50% of your business audience wants to read.

Blogging.... we-ll, is 30% enough?  Y'all tell me.  I like it.  I LOVE reading what you all write.  I don't Twitter or  have a pretty blog that I maintain.  I have this blog fed onto my website, I am struggling with FaceBook, with a lot of "friends" and no tangible measurables as yet and I have a community at Ning - which I was told to do by Jeff Herring and don't understand at all!!!!

This chart above came from some smart, stimulating girls called The Blog Squad.  Their free stuff is really excellent value, insightful and fun!  I long to mentor with them.  So far, I've only bought a teleclass with Mari Smith about marketing on Facebook.  While I understood all that Mari said when she said it, I have yet to figure out how to implement it.  (But this happens to me all the time with tech-sperts - Brad, Maureen Henry, etc.)

Ya know, if I wasn't so darn busy staging all the time.... <grin> Thank you, God, for a season that's hubble-bubbling along very nicely.

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Juliet Johnson serves the luxury real estate market of suburban New Jersey with high-end, super-professional home staging and strategic marketing techniques.

While contributing to an article on "how to sell a house more quickly in a down real estate market by sprucing it up to specifically appeal to pet owners" a big idea came to me.

 We are always trying to suggest that houses can be all things to all people - creatiing the most appealing home in the Generic category.  "Pottery Barn with a Neiman Marcus twist" if the home is $1 million++; "The Pottery Barn Look by Walmart" if you're in the lower price brackets and pure PB if you're in the middle.  But that was when there was a different market.

We were then expecting (often realistically) multiple offers.  That goal of as many buyers as possible worked to the seller's advantage.  Sellers could relax knowing that they could not underprice their home and be forced to sell at that number.  The market itself would drive the price to its correct place, and the seller would do well.

Not so now.  There are buyers about, but few are prepared to dive in and "part with coin" (as we say in the Olde Country!)

What if, now that there's little to no possibility of multiple offers, we take this notion of "all things to all people" off the table and "niche down"?  Each house-for-sale needs only one buyer.  What if we identified a target buyer with complete specificity and then "staged", and more importantly "marketed" the property looking for that one family, man or woman?

What sounds like looking for a needle in haystack is actually, in my own experience, much simpler and easier to do.

PLUS, it's what I've just done with a house that came onto the market at the end of January and has already sold for $3 million after 35 DOM! An Arts and Crafts new-build that was decorated in mostly-Mission-eclectic style.  We made it perfect for a specific niche.  And the place sold! Not to someone who parrticluarly likes Arts and Crafts/Mission (we're now working on his house which is an anachronistic Tuscan castle of megalithic proportion... and how we sell that remains to be seen!!) but someone who got it, and liked the layout.

It's how I got my voice over business going - I niched down to female, authentic Brit - with the union jack flag all over my marketing materials and got three jobs off my first three auditions!

Similarly, with staging, I don't market to consumers directly.  I market to realtors.  It's a smaller universe that I can get my hands around.

We should do the same with houses.  The web is such a huge help here.  A golfer's ideal home would be marketed to golfers online, in their publications, and in places where you would characteristically find them.  Some homes look ideal as bachelor pads, and there might be all sorts of interesting places to market them!  Which brings me back to "sprucing up your home to appeal to pet owners".... did you know there are 7 million dog owners in this country?

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Juliet Johnson Staging serves the luxury real estate market of New Jersey, with home staging services, marketing consulting and Home Marketing Diagnostics.