Home Staging NJ Luxury Real Estate

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SOLD in 14 Days... in AUGUST 2008!!

August is dead around here.  Dead.  I love it - you can finally get a parking space at the post office!  But it's not the ideal time to sell a house.

Along comes a delightful couple beingre-lo'd across country, and they HAVE to sell.  I consulted, and then went back to reclaim the basement.  They followed the chart, the realtor did NOT put a fire-sale price on the thing, and voila - it sold!  At once. 

 

 

 

 

 

It just goes to show you that a well-priced house, in a good location, in great condition will sell and usually quickly.  Who was it said here, people buy houses.  They always will.  Sometimes more, sometimes less, but someone is always moving!

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It was a good summer for us at Juliet Johnson Staging. Our volume was down, but our numbers were fab - average 21 DOM!! Not bad for a "recession"/ "credit crunch"/ "housing crisis"!  Every one of those houses came on the market over $1 million. 

 

Home Staging NJ, Juliet Johnson.

Juliet on Twitter

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Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Staging ROI is 378% in my zip code. What's it in yours?

 

The web never ceases to amaze me.  This morning, I discover a tool that will tell you the average Return on Investment of home improvements... by ZIP CODE!!!  And in my zip code, it turns out that money returned on staging is 378%.  Let me repeat that -

 

378%

 

My sales presentation is now down to 1 page.  Guess what it says?   Do I really need to say anything else?  Not a bad ROI, huh - especially in today's market.

What's the tool?  It's the Sellers Tools at Home Gain. (the url is http://www.homegain.com/sellertools/)

Web 2-0 for Real Estate

 

Enter your zip code and you are immediately taken to a 3 page questionnaire that asks which of 10 aspects of your home are ready (i.e. in showing condition). It then priorities what you should work on first... and then gives you average cost, ROI and what percentage of realtors recommended it.

 

Can you imagine? What a great way for home sellers to navigate the stormy, changeable seas when preparing their home to go to market?

 

 

Here's what came back in my zip code, with nothing ready in the house at all -- after all, that's what it's usually like when I get there!

 

 

 

 

 

 

 

 

 

 

 

Pretty Amazing, huh?

Now... what is the % for your zip code?  I think I read that they surveyed 200,000 realtors/RE-Professionals... is that enough for reliable data?  I would prefer to rely on my colleagues in the trenches - you guys - those of us out there doing it every day.  Please post your area and your % and let's see if there's any difference.  If not, then I say thank you to the 200,000 and I'm using it as a "national average".  If the #s do differ, then I think we have an interesting story.  Either way, I'm using it.  What about you?

 

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Juliet Johnson Staging services the luxury real estate market of suburban NJ, specializing in the $1 - 3 million niche.  For more info about how to leverage web 2.0 for Real Estate, please click here.

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Great 10Tips on Social Media Marketing...

...There's a terrific blog post written about how to make your social media marketing strategies work for long term success as opposed to sizzling short term SEO ranking that quickly fizzles.  (yup! the letter of the day is indeed "z"!)

 

Here's the link - http://www.clicknewz.com/1689/how-to-use-social-media-successfully/#more-1689 - I really recommend it.  Lynn Terry writes clearly, cleanly and with simple, straightforward examples.  A must read for anyone serious 'bout social media marketing.

Incidentally, the article is highlighted in another good resource - The Twitter Handbook - written by Deborah

http://www.turnyourhousefromdrabtofab.com/re-web-2-0/

Micek and Warren Whitlock. er... now where will I find a link for that... checking, please hold... do they even say that anymore at 411...I think I found it here --http://twitterhandbook.com/blog/handbook/

And I invite you to download my free FREE report, Web 2-0 for Real Estate, Putting the Pieces Together. (Click the wording, and it will take you to the download process.)  My thanks to Zoltan Szendro of RealBird for the updated pie chart on where people find online listings.... see below for actual chart... reprinted with permission.

 

I would be immensely grateful for any feedback on the free report - especially anywhere that it assumes knowledge that the reader doesn't have... if anyone has the time and curiosity to help?

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Juliet Johnson is an author, marketing consultant and home stager serving the luxury real estate market of suburban New Jersey.

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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"Staging is Critical.... use the 3P-2F formula" OK. What is that?

There's a really splendid article on Inman today from Bernice Ross. She reviews a book called 'Shift' (by Gary Keller) and then summarizes its 12 tactics to sustain your business in this currently bumpy market.

 

Check out #8 --

8. Seller staging strategies

To sell in a shifted market, staging is critical. "Staged homes, on average, sold in half the time that nonstaged homes did and ended up with 6.3 percent more than their asking price on average." To persuade sellers, take pictures of cluttered closets and rooms before and after staging. Then ask which ones capture their attention. In terms of how to stage, use the 3P-2F Formula: plantings, paint, pictures, fixtures and furnishings.

The whah?

Thanks, Bernice, for touting Staging - very good of you, and may I say totally accurate - and thanks for the formula...  what does it mean?

Anyone any ideas?

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Heart Tweet-a-thon Today!

Today, we are raising money for children of poor familes that need heart operations.  What makes this particularly special, is that the fundraiser is being held on Twitter.  Hence the name - Tweet-a-thon. 

Web 2-0 for Real Estate

 

Over 50 internet marketers contributed free, "secret" content (secret in that it has never been published by that author before)... including yours truly - who wrote a special report entitled 'Web 2.0 for Real Estate'.  While my report is focussed on largely on selling a house, the tactics are the same for selling anything -- you, your business, your service, your family silver, anything!

 

You can get this, and all of the other terrific bytes of information by making a contribution  -- as you'll see in the link below.

 

Many of the contributors have been participating in Seth Godin's private, invitation-only social network Triiibes.  Triiibes is about the way marketing is changing and how to leverage that evolution so as to still be in the game. (and sell lots of widgets, make lots of money, and feel ethically nourished in the process!)

 

Do go have a look.  If nothing else, this program today, is a remarkable use of TWITTER - a technology that started out as haiku-meets-blogging, a toy really, and has now become a global, efficient, remarkable strategy for doing business.

Support Dr.Mani's Heart Kids Tweet-a-thon

Help A Child With Heart Birth Defects

September 12th, 2008 --

My friend Dr.Mani is a heart surgeon who innovatively uses Internet marketing to help kids born with heart defects.

On September 12th, in a very special event called the Heart Kids Tweet-a-thon, he is blogging non-stop for 24 hours to raise funds for his 'heart kids'.

And this year, he's setting his sights high

Dr.Mani plans to raise $30,000 in a day to fund lifesaving heart surgery for 12 children. But to make it happen, we need YOUR help!

He's got some very practical plans worked out - check them out here. Be a part of this great project, if you can.

Also, don't forget to drop by and encourage him on the big day! Make sure you visit the Heart Kids Tweet-a-thon on September 12th, 2008 - the URL is

http://www.Twitter.com/tweet_a_thon

ABOUT THE EVENT

the theme : Passion. Purpose. Persistence

the partners : More than FIFTY top online marketers

the place : http://Twitter.com/tweet_a_thon/

Be there. Tell a friend. Sponsor the event. Make a donation.

We need your help.
GIVE - to help a child live

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Passion

Here's a neat book from an internet guru (and pediatric heart surgeon) that I follow --

http://chdinfo.com/passion.pdf

 

 

 

 

Did I mention that's it's FREE!!

 

 

 

 

 

 

 

 

http://chdinfo.com/passion.pdf

 

Who couldn't use a little more passion in their work?

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Popular Home Trends - Fall 2008 - what buyers are looking for.

Back in March, I posted a 2-part blog on 9 tips to compete with new construction. Part 1  and Part 2  (This was after studying the reports, comments and PR around the Home Builder’s Show in Florida.)

Bottom Line logo

Yesterday, my husband shared an article from ‘The Bottom Line’, where they had interviewed Kermit Baker – the chief economist for the American Institute of Architects. Did you all know that they interview 500 architecture firms quarterly to identify trends in remodeling and new construction? Good eh? The information

 that’s out there, if you only knew where to look! (http://www.aia.org)

Some of the trends, we have all talked about for a bit now – smaller homes, green elements, “zoned” backyards, open floorplans, emphasis on kitchens and baths. There is even talk that 3,500- to 4,500-square-foot homes might hold their value better than huge 6,000-square-foot mansions!

Other trends that caught my eye, I thought I’d share:

KITCHEN ENHANCEMENTS

Kitchen recycling centers. As more towns offer (or insist on) recycling in addition to trash removal, more home owners desire a dedicated but inconspicuous space in or near their kitchens for recycling bins. This is typically a concealed area under a kitchen countertop or in a mudroom or laundry room.

Natural stone (such as granite) or concrete countertops. Solid, attractive and durable, these countertops continue to be in high demand -- with natural soapstone gaining in popularity as an alternative to granite. It has a warmer feel, with soft, subtle blue-gray colors, and deep scratches can be sanded away.

Restaurant-look appliances. Large, expensive, stainless steel -- trimmed cook areas, refrigerators and other appliances are becoming more and more popular for residences.

Wine fridges. More Americans are drinking wine and installing wine fridges. They're still a specialty item, but one that's rapidly becoming common.

 

BATH AMENITIES

 

Two of everything in the master bath. Couples with more money than time to spare are no longer willing to wait for a partner to be done in the bathroom. They're installing two vanities... two sinks... even two shower stalls in the master bath.

Radiant heat in bathroom floors. This comfort feature, which uses embedded systems with heated water or electricity to warm the floor, is rapidly gaining popularity, though it is not yet mainstream.

On the decline...

Whirlpool tubs. Once a mainstay of American master baths, whirlpool tubs are rapidly losing popularity. Home owners say that they take up too much space in the bathroom, are difficult to clean and that the whirlpool feature is rarely used.

 

BACKYARD LIVING

Home owners increasingly wish to enjoy time outside without losing the comforts of home. Popular features now...

High-end backyard landscaping. There was a time when home owners sank their landscape budgets into their front yards so that their homes would look nice from the street. Now they are just as likely to pour dollars into their backyards, to create beautiful, private outdoor places for the family. Large decks and patios. A deck or patio large enough for the whole family, rather than just a small add-on, is becoming an essential part of the home. Gazebos and courtyards also are gaining popularity.

Outdoor cooking stations. These upscale, outdoor kitchens -- some of which include sinks and even refrigerators -- are replacing the traditional backyard barbecue.

Privacy screening. Americans are spending more time in their backyards, but the average yard size has shrunk. This makes fences, walls and hedges that provide additional backyard privacy more valuable.

 

GREENER HOMES

Environmentally friendly homes are finally finding favor with mainstream Americans. High energy costs for heating and cooling mean that energy-efficient homes make even better financial sense than before... and Americans are increasingly interested in protecting the environment even when it doesn't lower their bills. Among the popular green-home design features...

Bamboo floors. Home owners who select bamboo can have the look and durability of traditional hardwood flooring without contributing to deforestation. Most hardwood floors come from forests that take decades to regrow once cut down. But bamboo is not a tree at all -- it's a type of grass that regrows very quickly.

Triple-glazed windows. Three panes of glass can add $4 to $7 per square foot to the price of a new window but can cut energy consumption by an extra 10% to 11% compared with typical double-paned windows. Reduced home size in the high-end market.

 

On the decline...

Two-story entrance foyers. With more houses being built with nine-foot- high or even 10-foot-high first-floor ceilings, the energy-and-space -- hogging two-story entrance foyer is not seen as the necessity it once was in mid-level and upper-end homes.

 

INCREASED ACCESSIBILITY

Older home owners tend to prefer residences that are easy to get around. It's no surprise that we're seeing increasing demand for accessibility features now that the baby boom generation is reaching retirement age. These include...

No-threshold showers. Stepping over a high tub wall onto a slick surface can be dangerous for aging home owners with hip, leg or balance problems. Easy-access showers that don't require this big step are becoming a popular choice. Other shower features gaining momentum: Handheld showerheads... door-less shower stalls... and even two-person showers.

Residential ramps and elevators. These are no longer just for public buildings. Older home owners are adding ramps to their entryways, and they even are installing in-home elevators when stairs become too much of a physical challenge.

Single-level layouts. Stairs and elevators are not necessary when all the rooms in a home are on one level. When small lot size makes a single-story layout impractical, today's home owners still like to locate the master bedroom on the first floor, with the other bedrooms upstairs.

ADDITIONAL FEATURES

Gaining momentum today are........

Home offices. There has been a huge increase in the demand for home work spaces in recent years. Flexible office hours that let employees work from home one or two days per week and high gas prices that make commuting expensive appear to be driving the trend. Home offices differ from spare bedrooms mainly in that they tend to be located in the quietest corners of the home, away from children's bedrooms, television rooms and kitchens. They also might have additional electrical outlets or specialized telecom wiring. Three-car (or larger) garages. Americans own more vehicles than in the past and prefer homes that have space for all of them.

 

Open floor plans. Home owners increasingly believe that one large "great room" is preferable to separate living, dining and family rooms. Many of today's homes, in fact, are being built without a "living room" at all, and formal dining rooms are losing popularity.

Locations close to urban centers. Living near cities, employers and train stations is becoming more popular. Many home owners like these locales because they trim commute times and gas expenses. Other home owners prefer the engaged, active lifestyles offered by urban centers to the "get away from it all" advantages of gated communities and more isolated suburban properties.

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Juliet Johnson Staging services the luxury real estate market of New Jersey.  Home Staging NJ for the last 6 1/2 years, this firm has sustained an average of 21 DOM during the Summer of 2008 in multiple towns with multiple homes!!

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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