Home Staging NJ Luxury Real Estate

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QQ - should you get the home dressed up again for the Appraiser?

The Bank AppraiserA question I was asked this week --

do I have to put the house back into show shape for the Appraiser?

 

Yeah, you do!

 

Here's why?

#1 The Appraiser is only coming to the house to give it a value.  You can not afford for them to be leery of anything when they arrive at that dollar amount.

#2  You cannot take the risk that this particular appraiser "has vision", can "see potential", will "get" your home. Not in this market, not in any market.

#3 Someone's realtor is coming along to make sure the property comps out correctly so that the deal stays together.  More than likely it will be the selling realtor.  You still need to provide them with something to work with.

 

So, tidy up one more time, Fabreze left, right and center and light up...it's only one more time if you do it right and then you're done!  The added benefit is, of course, that you get to enjoy your house all sparkly clean, neat and tidy one last time before it all disappears into boxes.

 

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Juliet Johnson has been home staging NJ for what will be 7 years come April 2009.  For more tips and usable advice

 

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Juliet Johnson
the Home Marketing Maven
Juliet Johnson Staging
Short Hills, New Jersey
Work: 973-477-7000
jj@julietjohnsonstaging.com
Home Staging and Marketing, onsite and online using online social media
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Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Is the 55+ market different or do standard staging rules apply?

Warning:  I don't know the answer on this one... I'm asking for the advice of any and all who'd like to contribute.  I have 2 questions.  But first, the context.

I went to consult on a bright, spacious, 3 BR, 3 Bath apartment this morning.  It's a sunny, spacious home in a luxury mid-rise building in the suburbs of a state capital. (not mine, one next door)  The first person you see when you enter the building is an elderly man with an oxygen tank chatting with the doorman.  As it turns out, this building is filled with folks who have downsized from their large houses and who wanted something a bit more inbetween than the CCRC these particular sellers are now moving to (her in NJ, which is why I got called in.  I'm the stager for the CCRC)

The entire building is Jewish.  Well, there's one Chinese gentleman who may or may not be Jewish - no-one's asked him.  Out of 67 apartments he's in a serious minority.  (Not that anyone minds, either, apparently he's very nice.)

My clients have a significant amount of Judaica - some glorious things (old and new) - some fabulous silver, a lot of elegant, beautifully maintained furniture and an impressive amount of varied art... so much so  that one has no impression of a wall color at all.  I had to be told they were ivory white! In addition to family photos, paintings, scenic photographs, a Chagall ++ and then there are some achingly elegant, almost translucent porcelain plates on the walls as well.  Which brings me to Question #1.

1.  Should the plates be taken down in the kitchen?

Kitchen - unstaged

 

 

 

 

 

 

 

 

Normally, I would say yes.  But the target buyer is likely another downsizer; it might be nice for them to see that they can display their good dishes this way???  Plus, it's not a b-a-d use of soffits...

 

 

 

 

2.  My second question was about all the Judaica, but I've come to my own conclusions there.  For that, I'm saying Staging Rules apply.

 

So, worthy friends and colleagues... what do you reckon about the plates? Stay or go?

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Juliet Johnson Staging has added Senior Move Management to its list of services provided.

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Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Just Not That Into You....r Home!

Thanks to Geoff Williams, who wrote a fun article about how buyers behave like petulant, irrational daters when looking for houses.  Often, he writes, it really has nothing to do with what the seller has or has not done.  It's just that the buyer doesn't feel it.

Juliet Johnson Staging, Home Staging NJ

 

 

 

 

I encourage you to read all the way through the article... partly because I'm not quoted until page 2 <!! > and mainly because it gives one an interesting perspective on today's buyer.

 

They are irrational.  They are pedantic.  They are choosy and odd.  And they're rarely interested in the property until there's been a dramatic "hair cut" taken!

 

A quote of mine Geoff didn't use was (based on my own experience in this market having just sold my own house in 31 DOM)

"Forget worrying about leaving money on the table! In today's market, there ain't no deal until there's blood on that table!"

 

 

You might be thinking, therefore that "in this market" it all comes down to price.  For sure, price is the starting point.  And what can we as stagers do about price?  Price actually involves us more than we all traditionally think.  In my view, it is up to us as stagers to make sure that our staged homes present obviously as the BEST VALUE in the price band.  That we can do something about.  And it's our mission in today's Buyers' Market to do each and every time!

Long time realtors around here are all talking about "going back to the basics" to survive 2009.  It's the same for us.  Back to the basics - condition, amenities and value!!  It's not about the mirrors, the angled furniture, the dramatic faux food... it's about the home being conditioned right, styled so that no-one can miss every possible amenity and everything that can be spun as an amenity...

The day might come when we put together an amenity book for every home, talking about the home itself, the town, the area's recreational offerings, transportation... some of us already present a similarly full story on each listing with Squidoo lenses.  Could that become more mainstream?  It works.  I recommend it.

 

Making a home irresistable -- by propping up the value -- that's our job.  Then all that's left is mere chemistry. Just like dating.

 

 

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Juliet Johnson
the Home Marketing Maven
Juliet Johnson Staging
US
Work: 973-477-7000
jj@julietjohnsonstaging.com
Home Staging and Marketing, using online social media
 

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Zillow - Fix it or pull it. Right now, it's worthless.

Every now and again say all professional bloggers, you're allowed a rant on your blog. 

Here's my rant on Zillow, based on my own experience.

 

 

 

Zillow - your edge in Real Estate?  I would suggest they are beyond the edge.

Beyond the edge of credibility.  Past the edge of unresponsiveness.  Actually, beyond the intersection of computer logic and human interaction.

I have long listened to frustrated realtors report "listing bashing" by dimented commentors. These people are reported and Zillow does nothing. But it's the Zestimates that make me crazy.  I used to think they were just w-a-y overpriced so as to entice people to "come dream with us".  Now, I realize it's their data source that renders them meaningless. 

Zillow updates its information only 3x a week.  Their source material for Zestimates?  Public Records.   It takes quite a while for public records to process and by the time they have, often the market has changed. Furthermore, you can't say that just because one $6 million home has traded, ALL the values in that town have risen 23%... as they did in Short Hills, NJ.

An email arrived this morning to tell me that Zillow had lowered my home's value by $29,000.  Really?  That seems a little odd, when we already listed the house $100,000 lower than what we thought the current market would bear.

I check out my personal Zillow Home Report.

 

A "zestimate" of $1,968,000. As it happens, we didn't start getting offers until we listed at $1,495,000... that's half a million dollars we're out, according to the Zillow people.  Let me tell you how good that makes me feel about you and your accuracy of estimating!

In this current economic crises, it is irresponsible to give anyone, but particularly desperate, unemployed, frightened families false hope that their house is worth 33% more than it actually is.

 

Juliet on Twitter

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Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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Whaddya Mean There Are Other Offers? I Thought This Was A Buyers' Market!

With only 4 houses staged thus far this year, I have also been nervous of "this market".  however, all 4 have gone under contract, 1 sold already and 2 had multiple offers. This is a ve-ry uneven marketplace right now, but stuff is moving.

I want to re-blog this post becuase of the recommendation that the buyer put a package together with their offer.  I have long been saying that a seller needs to have a package organized to illustrate the VALUE of their home.  You stage a home to illustrate that value, such that every potential buyer just "gets" it!

The other thing to keep in mind s that even if there are multiple bids, they are not likely to be the asking price.  Not in this market.  Bid away.

Via Elizabeth Bolton - Cambridge MA Real Estate Agent (Coldwell Banker Cambridge, Massachusetts):

Given the unrelenting doom and gloom in the media, it's no wonder you feel like you've got the upper hand when you're looking for a new home.  Visions of lowball offers, grateful sellers, and bargain basement prices dance in your head.  

Bidding War Game PlanBut real estate is local and even today you may find yourself in a competive market where houses sell quickly and still get multiple offers.  

There have been a number of multiple offers in my market recently and it can take newcomers by surprise.  Some houses, clearly well priced, get half a dozen or more offers the first weekend on the market. So here's a game plan to take you through the crazy, stress-producing process of buying a home when you've got competition.  

What's a savvy buyer to do when there are multiple offers?  

For starters, don't be discouraged and don't be afraid.  It is possible to "win" and get the house of your dreams and it doesn't necessarily mean you have to break the bank to do so. I've bought three of the four properties I've owned in multiple bid situations - including my first house. And I've been happy with every house - no regrets!  

Get A Buyers' Agent  

You need to be working with a buyer's agent who will represent your interests in the transaction.  Sometimes buyers think that going directly to the seller's agent will give them a leg up.  But the seller's agent's responsibility is to the seller, not to you as a buyer.  And it's quite likely that the seller will still owe the same commission to the listing office even though only one agent is involved in the transaction.  And most important - in a multiple bid situation the listing agent's responsibility is to get the best offer for the seller - regardless of whether you've submitted an offer directly to him or her. The sellers' goal is to get more money in their pockets - not the agent's.  

You need somebody on your side.  A buyers' agent will be able to:  

  • Pull comparable sales info to enable you to decide on a reasonable but competitive offer price
  • Advise you about real estate activity in the neighborhood for similar houses
  • Strategize about how to put together a compelling offer that has a strong chance of prevailing in a bidding war  

How Does the Seller Decide Which Offer To Accept?  

When the seller looks at several offers there are only so many points to compare.  You want to shine on all points:  

offerPrice - Go over the comparable sales information with your agent. Don't get stuck on the asking price - the house may be purposely priced low to generate excitement - and that strategy worked! Carefully go over the stats and decide on a price that makes sense and seems competitive.  Your agent will have experience in the market and be able to offer advice but ultimately you're deciding on an offer price that is comfortable for you and reflects just how much you want the house. 

Don't assume that multiple bids means the offers will go sky high - sometimes all the offers can be under the asking price. Other times it does seem the sky is the limit - we've had at least two houses in Cambridge sell for $1,000,000 over the asking price.  The comparable sales info and the amount of activity for the listing should give you some sense of how the offers might go.  

Dates - Your agent will find out what dates work best for the seller - do your best to meet them.  Maybe you'll have to move in with your parents for a few weeks or move more quickly than you had hoped but remember - you'll be moving into the house you love.  The temporary inconvenience will be quickly forgotten.  

Contingencies - The typical offer contingencies are financing, inspection, and in the case of condominiums, satisfactory review of the condominium documents.  You should have a letter of preapproval from your lender at the ready.  Be aware that some buyers may very well drop any and all of their contingencies.  You have to decide if you are comfortable eliminating any contingencies.  Perhaps you have cash on hand from a previous sale or your parents will back you up and you're open to the idea of dropping a financing contingency.  Or you had the chance to go through the property with an inspector prior to submitting your offer. 

Everyone's situation will be different and everyone's risk tolerance varies as well. Decide what if any contingencies you're comfortable eliminating. And if you are including contingencies discuss with your agent how to minimize the impact - by tightening dates, increasing the dollar value of repairs you're willing to take on, etc.  

Deposits - Expectations for deposit amounts vary in different states and regions.  Talk to your agent about the norms in your area and consider increasing the deposit.  Thist doesn't cost you anything since the deposit will go towards your down payment. From the sellers' perspective, however, it shows evidence of the seriousness of your offer.    

Respect The Emotions Involved In Selling A Home   

Don't forget that selling a home is often an emotional transaction.  Honor that.  The sellers want to feel good about passing on their home to its new caretakers.   

Now is not the time for pointed questions or asking for repairs - though that time may come if you've allowed for an inspection.  Remember - you're being compared with other buyers. Don't stand out as a pain in the neck - it's not to your advantage if you want the house. 

Keep extraneous issues out of the offer.  You're buying a house - not the furniture.  Focus on the goal and talk about extras later.  

And one no-cost but often very effective tool is a letter to the sellers.  Write about who you are, why you love the house, and how you'll take good care of it. Mention any special things that stood out to you.  If you can tell the sellers took good care of the house say so.  If you like their decorating mention that.  Sellers will often remember and remark about the letter weeks after receiving it.   

Ultimately the seller wants the best price and the fewest hassles.  And if they can feel good about the new caretakers of their family home all the better.     

What Happens Next?  

There aren't any rules for how the seller chooses an offer.  You may get an opportunity to better your offer and resubmit at an agreed upon time.  Or the seller may choose one of the offers on the spot.  It's typically to your advantage to submit as strong an offer as possible in the first round.  But it also might not a bad idea to have a small buffer so that you can increase your offer by a few thousand if given the chance.  But remember - you might not get that chance. Plan accordingly and put your best foot forward.  

Go For It!  

keysSome buyers are tempted to walk away from a multiple offer situation without even making a bid. But if you've found the house you really want - give it your best shot. A multiple bid situation is not insurmountable. And you can't assume that you'll have to write a sky high offer to get your offer accepted.    When I sold my first house, purchased in a bidding war during a down market, one of the first people at the open house was one of the other bidders from five years before.  I never regretted buying that house and for him it was the one that got away.  So - work with your agent, craft your bid, and know that you've done your best.  And maybe, just maybe - you'll be the happy new owners.  Good luck!  

Juliet on Twitter

Juliet on FacebookLinked In with Juliet Johnsonproperty marketing blogGoogle Profile for Juliet JohnsonJuliet Johnson on YouTube

Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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